Your Choices Matter

Every Choice You Make Matters to the Nature

AMO Apparel donates €2 of the amount of each purchased clothing item to the environmental protection organization - Lebenswald. It means that whichever item you buy from us, €2 of the total amount goes into creating new habitats for the endangered animal and plant species and other flora and fauna of the rainforest of Borneo.

Additionally, the funds collected are invested by the organization in actively combating climate change, which is the main reason behind the loss of the rainforest. Plus, the organization utilizes your contribution toward the reforestation of the Borneo rainforest.

We want to lessen the pressure on our resources. For doing so, we use as many natural and organic products as possible in an attempt to re-establish the balance between you and the environment in terms of fashion. Clothing is a very accessible way for us all to impact change. This is because it plays such a large role in our everyday life. Undoubtedly, we don't have direct power over a fashion company's operations. However, we can educate ourselves. Furthermore, we can build awareness about the raw materials used in the clothes, their manufacturing processes, and how their practices affect society and the environment.

To put it another way - choose to shop sustainable fashion!