Need of the Hour

Need of the Hour

• According to the UNEP, plastic accounts for almost 60% of all materials used in the fashion sector.
• Furthermore, as per a study by UNCTAD, every year, the fashion industry uses 93 billion cubic meters of water. This much water is enough to cover the needs of five million people. As a result, in some areas, water scarcity is a severe issue.
• Chemicals used in clothing production also pose major health risks to both industry workers and consumers.

The fashion industry's environmental and social costs push us to reconsider the fashion practices and emphasize the need for more sustainable business models and initiatives.

AMO Apparel recognizes the importance of sustainability. Thus, we are aiming to leave no stone unturned to embrace this value in every nook and corner of our company.

We aim to create sustainable fashion choices. Indeed, we wish to promote equivalent habits to reduce the environmental impact wherever and in whatever way possible. The end goal is to establish a system that works without leaving a negative footprint. Such a system will inculcate in our customers to practice environmentally-responsible habits in their day-to-day lives related to clothing.